Since 1960, every 10 years, the World Horticultural Expo Floriade is held with the aim of strengthening the image of Dutch horticulture and promoting export.
In 2022, the Floriade will be held for the 7th time and this time it is in Almere. For this world exhibition, the Flores tower is built in the heart of the area. During the Floriade, the tower serves as the central point of the expo area, with a restaurant, lookout point, meeting rooms and flats for (international) guests. The 43.5-metre-high tower is designed by Klunder architecten and will be clad in glass panels with a special print. This print refers to the planting plan of the Floriade and is designed by MVRDV and the Flemish Studio Alex Verhaest.
Unique, down to the smallest detail
This special facade design involves 663 m² of glass panels, each with a unique image, about this the spokesperson of the Floriade says:
“The composition incorporates 1,800 plants and trees, with the arboretum’s planting plan forming the basis for this ‘vertical summary. The smaller the image of the plant, the further away it can be found in the arboretum.”
Sorba develops, produces, and installs the printed glass façade. The artwork is printed directly on the glass through a special process. In addition, Sorba also supplies the complete façade for this tower, making the total project another good example of the collaboration between engineering, project management, logistics and assembly.
Flores Almere is living in a work of art
After the exhibition, the Floriade area will be developed into a green residential area called Hortus. The Flores tower is then converted into a residential tower with 80 flats and will become the first residential building in this new, sustainable district. This residential area shall make use of the Floriade arboretum, which will give the area a beautiful green character.
The Floriade Expo 2022 Almere takes place from 14 April to 19 October 2022.
You can find more information about the Floriade and the special facade print of Flores Almere on the interactive website www.sympoiesis.nl.
MVRDV, Arttenders, Studio Alex Verhaest
Amvest – Dura Vermeer